For years we have been supporting the various school fruit programmes. Many users take advantage of this function in the PCG to deliver the different bags or packages in classes without losing track.
Not for the first time, the Bavarian form for the settlement of the delivered school fruit quantities has changed: The new version is now available in the PCG.
Many thanks to the companies that have informed us about this change – also in the future we would like to ask you to contact us as soon as possible when such new developments become known and to send us the necessary changes as concretely as possible: We ourselves cannot regularly follow all relevant developments and adapt the PCG on our own initiative, but are dependent on signals from the user side.
Our system has always sent reminder e-mails before deliveries are due. Depending on the settings, this takes place either directly before delivery or when a specific purchase order is created from a subscription.
In response to popular demand, proactive reminders are now also available: for customers who prefer to order periodically each time, or for occasional customers who have opted for this option.
As always, a number of rules are in place to protect customers from excessive mail from us – but you can now explicitly override this.
Here is the redesigned dialog in the PCG. Of course, customers can also change some options in their profile page.
These two concepts have been connected for a long time – for some time now it has been possible to set this separately:
Minimum order value: as before, subscribers with sufficient lead time can also order below this level.
Delivery cost limit: if more orders are placed, no delivery costs will be added.
These values can now also be individual per customer (or per tour as in PCG)!
More and more users are building on the web pages and generally on the design. The question arises how to try without affecting the current shop.
There were already some tools for the WebDesigner to do this. With a so-called “staging” system, this is now easier to accomplish, especially if the structure of the data is to be changed on a test basis.
Such a system can be requested once with costs of installation. From this point on it can be filled with “snapshots” of the database. The data is made anonymous. Now you can change settings or place orders – without affecting operation.
If the system is no longer needed, it can be suspended and does not cost a monthly fee anymore.
The tracking function has also been revised following the conversion to the new shop system. Tracking means on the one hand the session record of a customer (helpful for troubleshooting) but also the statistics about all customers and visitors. In addition to some corrections of the data, which flow into the well-known statistics module (Shop-Admin-Area > Statistics), Google Analytics (GA) is now optionally also fed with data.
Technically, however, this is not done directly from the customer’s browser – we protect our customers from overzealous advertisers (incl. Google itself). The transfer of data takes place – already with us anonymously – from our servers.
In GA, you can view page views (now depending on the article or product group!) and events (purchase orders and even deliveries of the drivers). Openings of the serial mails are also recorded!
You can turn it on by going to Settings > Tracking in the admin area of the shop. From October on the module will be charged, so until then: Try it!
In order to be able to structure the information about articles or product groups better, one could always use HTML. But this has disadvantages, e. g. the HTML tags are annoying if you read this information as text.
What’s new is that you can enter the text in the so-called wiki format in many places (e. g. in the article manager of the PCG or in Ecoinform) (see documentation-> “Text”). Such texts are then formatted in the shop in a “beautiful” format, always adhere to the specifications of the WebDesigner and can also be read easily in raw form. And: you don’t need to know HTML.
In the same settings area you will also find the connection to Trustpilot – a rating platform that tries to collect neutral customer reviews.
If they are good, you can of course also use them for advertising purposes on your own pages or in your own advertising. The connection directly from our system has the advantage of a very simple use for the customer – just by clicking on a link, without further registrations.
Brodowin‘s colleagues were the pioneers here – they also collected some nice reviews!
Own Email Templates
It was also possible to adapt the design of the email until now – however, the design had to be deposited in the shop. For some time now, your web designer can now design emails. Under Settings > Mail/SMS in the admin area, up to three templates can be stored, which can also be selected in the PCG – e. g. in the cover letter administration.
A template is HTML code at first, just as web pages are built. However, this HTML can be easily customized with the help of placeholders and variables. This goes not only for the salutation (%Title% becomes “Mr.” / “Mrs”), but also for embedding articles (such as a ticker!) or even text modules from the admin area’s content.
If you use a CMS, you can now also store the templates in the CMS and thus benefit from a uniform design and the reuse of contributions.
Each message from you could contain an advertising corner or a teaser for the Hoffest, which is inserted in every email. The PCG still only contains the message that belongs to customer communication.
All in all, there are now many possibilities to design the current (“transactional”) mails and the serial mails. A consultation may be necessary, please contact us.
As I just mentioned, the possibilities for personalization have been expanded. This has already worked for emails. What’s new is that this now also works in all placeholder texts.
In addition, you can use other text modules and variables in a placeholder text – there are only a few limits to creativity.
In addition, there are many new variables, for example to indicate the time or for links to the shop, similar to a ticker.
This is still quite fresh, even if some emails have already arrived. The role assignment has been in the PCG for a long time now, and even if there are other plans to standardize the PCG and shop roles, the current reorganisation should come closer to the conditions in the companies.
Roles are set in the PCG in the employee administration or in the customer/net data.
The most important changes:
- The super access (i. e. the one with a superpassword) doesn’t get a link to the admin-area anymore – this is only for customer support (and therefore better called super-customer)
- Only logged-in users in admin role, WebDesigner role or the “drivers with privileges” have access to it, and then only to certain areas.
- WebAdmins = WebDesigner no longer have access to sensitive data under Geo/Stats/Status
- Driver MUST be in a driver’s role! Previously, the employee assignment was sufficient.
This means that, among other things, the operating data (key figures, statistics) can only be viewed by the correct “administrator”, usually as the manager.
As a side effect, there are now also easier access possibilities to the admin area directly from the PCG. More about this in a later article.
Once again we presented news and products at the Biofach – this time together with DEMETER. In addition to interested casual customers, many customers visited us there for individual discussions.
The Biofach is always worth a visit to find out about the latest industry news and to set our position as a part of the professional world.
We had the chance to show our visitors the new shop system, but also the booth of the app for the shop.
The new feature for the Alexa system was the speech input, which allows the shops to be operated purely by voice input. The system is already in trial operation with some customers and will be further developed into a uniform platform with the chat system.