PC Gardener user meeting 2017

Many companies followed our invitation, so this year (8-10 February 2017) around 60 participants sat in the auditorium. Thank you very much for the encouragement from your side!

Our answer to the numerous interest was information about the many new developments in the PC Gardener and the online shop. Workshops and breaks offered room for discussions and on the two evenings the  conversation could be continued – with a glass of wine or a beer.

The next user meeting will take place from January 31, 2018 – February 2, 2018 in Schmerlenbach near Aschaffenburg.

We also offer a shorter weekend meeting in 2017: Friday, November 10 – Satureday, November 11, 2017 in Fulda.

Big7 – Nutritional information

This time, the changes to the FIC (Food Information for Consumers) were less accompanied by the media this time than the introduction of the allergen labelling requirement 2014. products in the online shop must now also be listed in the Nutritional value data.

For some time now, you can enter these values in the PCG, the presentation in the shop is done directly on the article detail page.

For articles whose details are imported by Ecoinform, these values are already included in the product data sheet. For your own products, you must maintain this manually. PCG support has instructions as usual, and periodically there are also webinars on the topic. If necessary, please ask there!

Presentation of tours and tracking

The tour presentation has been reworked some time ago, but unfortunately this only works for users with Firefox or Chrome. There, however, the tour is about 10 times faster and customers with open orders are highlighted (yellow border to the number).

The tour logs display now also includes an estimate of the distance. Generally speaking that number will be smaller than the real distance. With an individual correction factor, which you have to calculate for yourself, you can save yourself the trip to the speedometer of the cars.

Statistics 2016

Here are some key figures from 2016, which help us to monitor our services and assess the quality of our services.

At 3.47 million customer meetings, there were 1.47 million order changes and 0.6 million new orders – and also 0.28 million cancellations.

Approximately 10 million emails were delivered, with a very high delivery rate.

The number of incoming problem reports (we count *each* mail from you per end customer) has risen absolutely in 2016, mainly due to a slow system in March and problems on a weekend in October (“t-online”) and November. Although the original problem was never with us, our systems were unfortunately not yet “elastic” enough to cushion it.
However, the number of problem reports has decreased in proportion to customer meetings (from 0.06‰ to ~0.04‰, with a maximum of 0.5‰ at the beginning of November)

Overall, growth in all shops was weaker than in previous years, with a slight increase in the size of the shopping basket.

Tip: Statistics can be found in the admin area, under the main point “Statistics” and some comparative values also in the area “Current State”.



SSL or HTTPS is the term used to describe the encrypted transmission of data from the browser to the server. In this way, the data packets run on different computers, from the WLAN router, via our DSL provider, via Internet node points to devices in the data center where the oekobox-online.de server is located, for example.
All these computers can read everything without encryption. It’s not easy for anyone to get to the computers in our data centers, but with WLAN access in the cafe it’s easier.

The basic principle of this encryption is a mathematical procedure in which there are secret and public sequences of numbers. The public ones are managed and issued in the form of certificates (certificates that are formatted in a very specific way).

The secure transmission is triggered by https://-Protokoll in the web address. If everything works out, the locker is closed:

Even more trust of a client can be achieved through extensions, sometimes you even have to go to the notary and introduce yourself. Then there’s the name of the locker:

So what…?

The contents of my shopping cart… well, anyone can see that, right? There are many arguments that every individual communication (here: you with your seller) should remain private. But that makes us a little bit political or philosophical.

Your password, which you also use for bank access, is a more understandable scenario, but in practice it is not that common.

But: the data can also be manipulated during retrieval. Here is an example:

As a customer you can trust your Bio-Shop, click on every link that is offered to you there – or download a file that says “our top products as zip-file! There’s a virus inside that’ll destroy your computer.

So we are all pissed off: you, because you have a virus, and the bio-shop is suspected of having a dirty website – but the virus didn’t come from him at all, but was infiltrated on the way (in the cafe?).

This was just one example of many cases that SSL can help.

Why now?

The “big players” on the Internet have now taken the initiative. Not only that their offers are in principle accessible via SSL, but they also prefer partners whose contents are also offered in encrypted form. These may be links on Facebook, or search results on Google.

Google (the Chrome Browser team) and Mozilla also want to warn about non-SSL sites soon – at first only when transmitting data, but later on also when it comes to the simple retrieval of pages. That is why we should tackle this in the next few months (if it has not yet happened).

I have not driven the topic forward very much in the past with our installations – because a proper implementation of the idea can make work:

SSL is more than just a certificate

The certificate is issued on a domain name. The content of a website, however, often no longer comes from just one domain (I recommend the LightBeam-plugin in Firefox to anyone who wants to know more about it).

The browser only displays a closed (often green) lock if everything on the page is correct, i. e. all displayed (images) and not displayed content (scripts for animations, e. g.) come encrypted from providers with valid certificates.

In practice, this means work – many of them have a lot of content in CMS systems, where there are also many so-called absolute links. Even the web designer has to work carefully. Fortunately, there are tools (e. g. HTTPS Checker) that will help you to find them.

Not all certificates are supported by all end devices or servers (e. g. the shop server) – this should be clarified before the purchase.

The best way to communicate with customers is via SSL – i. e. also all links from mails should point directly to the https-page (as in this mail!) The often used logic to forward http-addresses to https- is not so good – after all this first call can be manipulated, and because this process happens automatically, the visitor has no chance to hear this.

This means that in the end, no one should have a reason to call the http variant. You can also change your Google entry accordingly and set technical tricks like HSTS.

SSL in the shop system

The shop system can always be addressed via https-. To do this, you only have to change the call within the web pages.

In the admin area the links to the website can be added, as well as placeholders, contents etc.

Non-Https references to images in the offer are automatically converted to internal links by the shop system and are thus also available in encrypted form, so there is no further work to be done here.

It will be more difficult for users who have integrated the shop with their own sub-domain (e. g. shop. schoenegge. de). Here, an individual solution must be found.

The new shop under construction will exclusively use SSL-protected content.

SSL is a permanent work – that’s why the item “SSL support” has been on the price list for some time now.

Crossed-out prices

This function has been on schedule for quite some time. As so often it takes some extra effort to enter these prices (this is in progress on the part of the PCG). To make this easier for you, there are already the following possibilities (in the admin area: Settings > Design/Data):

  • Mechanism: automatic or price limit
  • Limits: minimal difference in price in cents and %.

The automatic remembers the price every day. They are shown if the price is lower. Under Current State > Deleted Prices there is a suitable evaluation showing which articles would benefit from the respective settings.

If the option “Price limit” is selected, the crossed out price will be displayed if a higher price was valid before the date limit.

Pointer Articles & Subgroup Navigation

New shop models should offer more options for designing the item navigation. Some things could be installed in the current shop with little effort. There are now articles that have a description, but only serve to point to another menu level. “And here’s to the tomato sauces” would be one of those pointers in the pasta department.

In addition, there are more design options for sub-groups – e. g. a sub-navigation can be displayed. See e. g. “Meat and fish” at the Amperhof or the Hauschka departments at some users.


Search algorithm

Even after many attempts, the search in the shop is still not as good as it is with Google. But there are now a few more options to try out, because the logic of the article name, the accompanying text is too different for you.
Some of you now have access to a third search algorithm besides “more exact” and “more similar terms”.
You can now narrow down your search in the settings: Search only by name, in the core information of an article or “in all”.
Not to forget the search terms, which can be stored in the PCG on the article and often work as a last resort! Which one? In the admin area under “Search” you can see what has been searched for.