Own Email Templates
It was also possible to adapt the design of the email until now – however, the design had to be deposited in the shop. For some time now, your web designer can now design emails. Under Settings > Mail/SMS in the admin area, up to three templates can be stored, which can also be selected in the PCG – e. g. in the cover letter administration.
A template is HTML code at first, just as web pages are built. However, this HTML can be easily customized with the help of placeholders and variables. This goes not only for the salutation (%Title% becomes “Mr.” / “Mrs”), but also for embedding articles (such as a ticker!) or even text modules from the admin area’s content.
If you use a CMS, you can now also store the templates in the CMS and thus benefit from a uniform design and the reuse of contributions.
Each message from you could contain an advertising corner or a teaser for the Hoffest, which is inserted in every email. The PCG still only contains the message that belongs to customer communication.
All in all, there are now many possibilities to design the current (“transactional”) mails and the serial mails. A consultation may be necessary, please contact us.
Personalize!
As I just mentioned, the possibilities for personalization have been expanded. This has already worked for emails. What’s new is that this now also works in all placeholder texts.
In addition, you can use other text modules and variables in a placeholder text – there are only a few limits to creativity.
In addition, there are many new variables, for example to indicate the time or for links to the shop, similar to a ticker.