Incidences

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Orders in March 2020. Peaks are on Sundays

For all of us, March is the anniversary of a sudden increase in sales.

What next? Perhaps the “incidences” tell us something. First of all, we appreciate that the first wave brought us the highest number of visitors; unfortunately, the October wave did not have the same effect.

The annual cycle has little changed: March has always been the strongest month. In 2020, however, it has risen considerably while drops at Easter and the summer holiday period have remained similar. Only the peak before Christmas shows that there was less mobility after all.

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Transaction statistics for the last few years

The growth of the last few years also seems to continue despite the Covid.

The permanent arrival of new customers appears to be higher than in previous years. The proportion of non-subscribing customers has also increased somewhat, but this varies greatly from one company to another. Long-term companies generally have better results than the rest of the market.

Not surprisingly, tour planning has been needed and used much more often. More information in this image:

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Tour planning from March 2019 to February 2021.

The increase in the volume of emails is somewhat surprising. Obviously, the shop settings were also modified much more frequently to match the daily activity. Paypal also worked well with us:

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Top: Paypal transactions. Middle: Settings changes. Bottom: Mail volume.
From March 2019 to February 2021.

During this period we had to rebuild a large part of the infrastructure, so we can keep making progress.

You can find more statistics in the PCG or in the admin area of the shop.

PCG user meeting 2021

As in previous years, our PCG user meeting will take place at the beginning of the year. We expect even more registrations, because you can go online from your home or office to the topic of your choice. A certain number of users will be able to join us in the meeting centre (if all goes well).

As usual, you may register with Andrea! The topics and fees for the meeting, which will take place from 03-05 February 2021, will be published soon. According to tradition, on Wednesday evening there will be a preview of the software development in the future and we’ll introduce the planned activities.

Please make use of this future oriented way of exchange and training. This time there won’t be limits because hotel capacities. That’s one positive aspect of this special year 2020!

News in Shop 12/20

In the shop, a help feature is now available – first of all there are six categories that show the most important differences from our application to “ordinary” shops. The texts are customizable, can be displayed automatically only for new visitors or can be integrated into the design by the web designer.

Search

Searches now also show customers about their own discounts and give information about filter options, if for example “vegan” is entered in the search field.

Tour limits

After a while it has been possible to block some tours for new customers. From now on, however, you can also enter capacity limits directly, so that you no longer have to constantly check it.

Minimum order amounts can also be set separately for individual tours and set delivery costs according to the delivery address.

Labels

With the cooperation of the website designer, labels can be defined more easily, for example to tag special products (“Delivered in a cooler” or “in a returnable jar”). As the available space is usually limited, this has to be done individually according to the layout.

The seasonal indicator, which indicates that the product may no longer be available in the future, especially for subscriptions, is a new and standard feature. If desired, it can also indicate price changes of products in the shopping cart.

A note will automatically appear in the shopping cart if the item has an earlier order deadline that differs from that of the order.

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Important changes have also been made to the display of EU origin indications. In the administration area you will find an overview of the articles concerned, and you can now search for terms directly in the EU database.

Geo

In the administration area, on the geographical section, there are new presentations of the tours, including a review of past tours. This makes it easier to plan, for example, adjustments. For this purpose, the data are now also kept longer.

News in Shop 8/20

%-Discounts!

Actually, the discounts were supposed to help with the reduction of the VAT in Germany, but then this became a more hard piece of work. Now, discounts on item basis (or on product group basis in PCG) are taken into account as well as individual discounts for customers who enter the shop via discount groups. Previously, the discounts were only calculated and displayed correctly after a “passage” through the merchandise management system, now this works directly in the shop.

This sometimes results in an implicit increase of the minimum order value, e.g. in the case of high employee discounts. This can be corrected customer-specific – or by address.

Discounts already added in the PCG are of course still taken into account. In general, the highest discount will be applied to each item. Discount items can now also always be changed – if not explicitly blocked in the merchandise management.

Changes in the search feature

Search terms that suggest that the customer is looking for regional products, now show these directly, or even just a button “Regional products”. You may even find discounts and other shop features using the search field.

Supporting Tour Models

Already with the depot feature, the reconstruction of the shop to support any number of addresses and tours per customer was started (up to now max. 5). Now this work is completed as well. This means that customers with many departments, kindergartens or schools, but also with many delivery options (i.e. depots or branches) can be better supported. Depending on your settings, you can now offer more or less flexibility, e.g. you can only display the possible addresses and not make them selectable.

The selection of one of several tours (delivery options) on the same day has been simplified – this can now be done directly in the shopping cart.

Build-In Content Management

The built-in small content management finally got a file upload. In addition, external pages can now be stored more easily, so that they can be found in the search function.

News in the shop

In the last few weeks, many activities were under the Corona sign. Hanno’s article in the documentation system has summarized the tips on this topic (in German, registration via PCG!).

In this context, functions for a more efficient control of tours have been added, which seem useful even beyond the current crisis. For example, new potential customers might end up on a built-in waiting list (based on the newsletter registration, which has also been revised for this purpose).

Also, it is possible to declare specific tours as “full” – if a newsletter subscription is set up, the visitor will then be added to the waiting list. But also when planning the expansion into a new area, such a tour – initially blocked from the beginning – can help!

The order deadlines can be set separately per tour.

Inactive customers can be blocked in the shop, this was a request to limit the customer traffic.

In order to minimize payment defaults in these times of pandemic, Paypal can be mandatory for new customers.

Delivery points

A major conversion was necessary to allow the selection of delivery points in the shop. This logic, which was already present in the PCG, is now also available in the shop, e.g. in the display of (delivery) addresses.

Initially, the selection of an actual delivery point is only intended for new customers, but more flexibility for existing customers is in progress. The selection is made conveniently by clicking on a map.

The delivery conditions (e.g. prices or minimum order value) of the delivery points can also differ from the tour.

Miscellaneous…

We’ll mention here some minor changes and corrections:

  • The article attributes sometimes require longer training and updating times. Therefore this feature (for the shops>2016) can be hidden centrally from visitors’ eyes.
  • When a customer is doing a second order for the same day, there is a text asking if he really needs a new order or just modify the first one.
  • The concept of “hidden tour” and “blocked order” have been reviewed.
  • When alcohol is sold, a note regarding the protection of minors will be added to the order.
  • Tours’ settings have their own place in the Admin area of the shop.

Minor changes are constantly implemented and all those who use the Shop 2016 as standard or in an individually designed form can check the Trello board at any time to see the status of the DInge (info offered in German). Do you still need an invitation?

Alternative shop now also with Neos

Already twenty companies use the Neos system with an integrated template of Shop2016 as their website. They appreciate above all the quick usability, the CMS components adapted to a delivery company, and the simple and easy autonomous maintenance of the contents.

Now it is possible to add and activate parallel website instances very quickly and easily, which are customized to the individual needs of a prospective customer/customer group. This could be used for:

  • Corporate clients, schools, kindergardens
  • Farm shop, farm areas
  • Offers of cooking seminars
  • Recipe boxes
  • Holiday flats

and in general, for everything that goes beyond the offer of a delivery company.

The Boßhammersch Hof, for example, has been offering an alternative website for office boxes since January. On www.bosshammersch-buero.de corporate customers will find an adapted menu, just the contents relevant for companies. Customers can thus concentrate on the articles and information they need and feel that their individual needs are taken care of, for example with a fixed, personal contact person in customer service.

The new instance can be implemented quickly, as it is created parallel to the existing website and maintained easily in the same Neos. The already existing media pool can be used. Contents can be copied and pasted within the websites. The possibility to change the logo, the menu and the page layout offers room for customization of the website.
At the same time, by adopting the main design concept and already known functions of the content elements, the customer is provided with a familiar reference to the main site.

Vouchers

A PCG article can be set up as a voucher. With this function, the article remains hidden in the shop and will not be searchable, but it will be displayed if it is, for example, in an order.

Or, in the case of the coupon: it becomes visible as soon as the customer enters its code (secret or not so secret). If coupons are available in the article data, the shop will display a corresponding field in the shopping cart.

A voucher will have a value, which is registered in the Merchandise Management module of the PCG, and also other useful properties of the articles, for example a description or a specific order deadline.

Examples of vouchers :

Welcome offer: 5€ discount on your first order!

For companies: a weekly voucher to reward your best team

Thank you voucher: 10€ for being our customer for one year!

Marketing offer: 5 € discount when you come to pick up your box from us!

Delayed voucher: Use this 5 € voucher if you order up to 12 hours! 
Or: This voucher will be cancelled if it is not used before Friday.

A voucher can only be used once per customer.

To advertise certain items, you can combine them with vouchers:

Encouraging subscriptions : Special summer pack: 5 € voucher for each Veg/Fruit box ordered in August!

Cross promotion : your code for a smoothie pack : fitness - < here the name of the fitness center>

News about the online shop

These are the most relevant new features:

Search

Search results have been displayed sorting the product categories and results score. What is new is the possibility to present the results also according to article number or article sorting.

Also we are working on the functionality of the shop with helpful links, e.g. to the Delivery Pauses window.

The search algorithm has been modified to better find compound terms and product names with hyphens.

If a filter is set, e.g. according to the origin of the article, the search also considers this.

Locked orders, shop consultation

It was long-planned to improve the presentation of locked orders (e.g. for school fruit) and to allow consultation access in the online shop.

It is also possible to define other settings, such as restricting changes in the subscriptions. This can be set globally for the shop – but this function is rather intended for individual customers (in the PCG customer settings).

(These are new features for the Shop2016 model)

Cookies again!

After a verdict of the European Court of Justice, fear related to cookies is once again present on the web, but particularly in our environment one should keep calm.

Do you show advertisements of other companies? Do you use cookies to do something unexpected with your data? If not, there is no reason to ask the visitor visitor’s permission and annoy them with a banner when shopping.

Most of them need some cookies to run the website, for example an identifier so that the shopping cart can be assigned to a visitor. These cookies do not have to be specified, even according to the GDPR it can be assumed that a visitor knows or accepts them.

Also the use of cookies to optimize the website should be possible (as well as logfiles) without any notification, but of course the data must always be in your hand and take good care that unauthorized persons have no access to it.

When visiting the website of an organic farm, if I have to accept cookies I assume that my data is being transferred from the farm – this would not leave a good impression on an informed visitor. And for the less informed ones, this fact can be highlighted again in the privacy policy.

But if data should flow out of your site – due to a wrong tools’ configuration, failure to execute GDPR-AV contracts or “conscious ignorance” – e.g. via an analytics tool – then you have to keep the nice notification.

By the way, the medial concentration on cookies is quite misleading – good ad trackers meanwhile get along very well without cookies to recognize a visitor. Unfortunately, the public focus on the term “cookie” hides the real problem and allows delinquents to continue to operate almost undisturbed.

PS: As usual it is not legal advice, but a strong opinion 😉

What’s new in the Model 2016 shop?

Calendar dates

This new presentation is available for the different options of the Shop 2016: either individually designed, in the Neos CMS or in the standard template.
In the calendar customers can select the date of their current order, in addition, the different orders for the same day are shown, if any, as well as the next available delivery dates.
The delivery breaks registered appear with the days crossed out.

Article comments

Now also available in the shopping cart a space where the customer can write comments on a particular item.

This option can be activated in the shop settings.

Cancellations and priorities

Customers may also be able to cancel items from their subscriptions and manage their preferences themselves. First the PCG information was displayed, then editing of cancellations and preferences was added.

New features for the content components

These components were freely arranged in the design and could display any text stored in the system. The new feature is that traditional “placeholders” can also be referenced in these blocks. Even more %variable% texts are now supported, so it’s possible to customize them for the registered customer or for the daily offer.

A new menu module allows the system to be used as a simple CMS.
Small changes are constantly being added – all those who use Shop 2016 as standard or individually can check the Trello board (in German).