Chat!

The chat module has been ready for use in the shop for some time now – although it was initially built for the new shop, it also works with the Amperhof shop model!

After a few experiments, we decided to develop our own solution – this opens up many more possibilities for integration into our system.

A supervisor can manage many chats at the same time – but she can also protect herself from too many requests by using a “pause button”. In quiet times on the other hand, the supervisor can be “woken up” by SMS (therefore he does not have to wait in front of the PC or on his mobile phone all the time.) Especially on Sundays in the evening, several colleagues would certainly be busy supporting the customers by chating. Various studies seem to confirm that customer satisfaction and revenue increases when someone can respond immediately.

There are many ideas for the above integration – from screen broadcasting to live support by remote control of the website (where can I find the delivery pauses?). The system is also prepared for cross-company use, where, for example, one jointly “sponsored” supervisor can maintain different websites. The integration of automated systems (chatbots) is also an obvious solution.

Do you need a chat? You have to find out. But often there are small questions that are answered quickly and leave a good feeling of “they take care”. Maybe a feeling that compensates for a real store visit in person. On the other hand, some customers expect this because they have already used it “elsewhere”.

Anyway, the module is quickly switched on in the shop – and if necessary also switched off again ; -)

Tienda Online – Updates to Translations

Thanks to our new colleague Rakel, the translations into Spanish and French have been revised or updated in recently. Especially texts for new program functions were still incomplete here and there. This applies to labels and texts in the PCG, as well as the default texts in the online shops.
The changes in the online shops are immediately active, for the PCG they may have to be installed manually.

By the way, the PCG can manage data (i. e. articles, product groups etc) in different languages – so it is possible to run the same shop for visitors in different languages and country settings! Only when other prices or cost calculations come into play, you would consider a real second shop (which can still be connected to the same PCG!). Then you can also seriously adapt even the design for the country … but that is worth another blog post.  ; -)

In any case, PCG owners are welcome to contact us if they need help translating names or texts in the article database or for texts on the website!

Delivery cost limit and minimum order value

These two concepts have been connected for a long time – for some time now it has been possible to set this separately:
Minimum order value: as before, subscribers with sufficient lead time can also order below this level.
Delivery cost limit: if more orders are placed, no delivery costs will be added.
These values can now also be individual per customer (or per tour as in PCG)!

Use a Staging System!

More and more users are building on the web pages and generally on the design. The question arises how to try without affecting the current shop.
There were already some tools for the WebDesigner to do this. With a so-called “staging” system, this is now easier to accomplish, especially if the structure of the data is to be changed on a test basis.

Such a system can be requested once with costs of installation. From this point on it can be filled with “snapshots” of the database. The data is made anonymous. Now you can change settings or place orders – without affecting operation.
If the system is no longer needed, it can be suspended and does not cost a monthly fee anymore.

Changes to the permissions system

This is still quite fresh, even if some emails have already arrived. The role assignment has been in the PCG for a long time now, and even if there are other plans to standardize the PCG and shop roles, the current reorganisation should come closer to the conditions in the companies.

Roles are set in the PCG in the employee administration or in the customer/net data.

The most important changes:

  • The super access (i. e. the one with a superpassword) doesn’t get a link to the admin-area anymore – this is only for customer support (and therefore better called super-customer)
  • Only logged-in users in admin role, WebDesigner role or the “drivers with privileges” have access to it, and then only to certain areas.
  • WebAdmins = WebDesigner no longer have access to sensitive data under Geo/Stats/Status
  • Driver MUST be in a driver’s role! Previously, the employee assignment was sufficient.

This means that, among other things, the operating data (key figures, statistics) can only be viewed by the correct “administrator”, usually as the manager.

As a side effect, there are now also easier access possibilities to the admin area directly from the PCG. More about this in a later article.

Big7 – Nutritional information

This time, the changes to the FIC (Food Information for Consumers) were less accompanied by the media this time than the introduction of the allergen labelling requirement 2014. products in the online shop must now also be listed in the Nutritional value data.

For some time now, you can enter these values in the PCG, the presentation in the shop is done directly on the article detail page.

For articles whose details are imported by Ecoinform, these values are already included in the product data sheet. For your own products, you must maintain this manually. PCG support has instructions as usual, and periodically there are also webinars on the topic. If necessary, please ask there!

Crossed-out prices

This function has been on schedule for quite some time. As so often it takes some extra effort to enter these prices (this is in progress on the part of the PCG). To make this easier for you, there are already the following possibilities (in the admin area: Settings > Design/Data):

  • Mechanism: automatic or price limit
  • Limits: minimal difference in price in cents and %.

The automatic remembers the price every day. They are shown if the price is lower. Under Current State > Deleted Prices there is a suitable evaluation showing which articles would benefit from the respective settings.

If the option “Price limit” is selected, the crossed out price will be displayed if a higher price was valid before the date limit.

Pointer Articles & Subgroup Navigation

New shop models should offer more options for designing the item navigation. Some things could be installed in the current shop with little effort. There are now articles that have a description, but only serve to point to another menu level. “And here’s to the tomato sauces” would be one of those pointers in the pasta department.

In addition, there are more design options for sub-groups – e. g. a sub-navigation can be displayed. See e. g. “Meat and fish” at the Amperhof or the Hauschka departments at some users.

 

Search algorithm

Even after many attempts, the search in the shop is still not as good as it is with Google. But there are now a few more options to try out, because the logic of the article name, the accompanying text is too different for you.
Some of you now have access to a third search algorithm besides “more exact” and “more similar terms”.
You can now narrow down your search in the settings: Search only by name, in the core information of an article or “in all”.
Not to forget the search terms, which can be stored in the PCG on the article and often work as a last resort! Which one? In the admin area under “Search” you can see what has been searched for.