The tracking function has also been revised following the conversion to the new shop system. Tracking means on the one hand the session record of a customer (helpful for troubleshooting) but also the statistics about all customers and visitors. In addition to some corrections of the data, which flow into the well-known statistics module (Shop-Admin-Area > Statistics), Google Analytics (GA) is now optionally also fed with data.
Technically, however, this is not done directly from the customer’s browser – we protect our customers from overzealous advertisers (incl. Google itself). The transfer of data takes place – already with us anonymously – from our servers.
In GA, you can view page views (now depending on the article or product group!) and events (purchase orders and even deliveries of the drivers). Openings of the serial mails are also recorded!
You can turn it on by going to Settings > Tracking in the admin area of the shop. From October on the module will be charged, so until then: Try it!